How your Parking Lot Looks is your Client’s First Impression of your Business


How your Parking Lot Looks is your Client’s First Impression of your Business

First impressions matter. Whether you feel this is justified or not doesn’t matter – it’s the truth, and as a business owner, it’s in your best interest to put your company’s best face forward in order to win and keep clients.

When a prospective client first pulls up to your business, your parking lot is the first thing they experience. They don’t just see your parking lot first – they feel it. If it’s full or potholes or your pavement isn’t even, clients might infer that parking lot maintenance isn’t one of your priorities. And if you don’t care enough to properly maintain your parking lot, they might wonder what else you don’t prioritize at the company.

A few ways to use your parking lot to make a good impression on your clients include:

  • Cleaning the parking lot every day. In the fall, this might include removing fallen leaves. In the winter, it can mean having snow plowed away so the parking spots and path to your building are clear. It also involves cleaning trash left behind and washing oil stains off the asphalt. Not only will washing oil stains away improve the parking lot’s appearance, it will increase its longevity.

  • Landscaping in and around the parking lot. If you have trees or shrubs around the lot’s perimeter or on medians within it, take the time to prune them to keep them looking neat.

  • Repaint the lines on the asphalt as they fade. This way, there will be no confusion about where the spots and lanes within the parking lot are.

  • Fill all potholes and reseal the surface when necessary. A smooth surface is not only attractive, it’s more comfortable and safer for drivers and pedestrians.

For an initial assessment of your parking lot, call Marino Paving. We can help you make your parking lot look perfect.

How Keeping Up on your Commercial Parking Lot’s Maintenance Can Save you Money

If you’ve been putting off your parking lot’s maintenance because you don’t want to spend the money, stop. Every day your lot goes without the repairs and maintenance it needs, you actually increase the amount of money you will have to spend on the parking lot.

How? It’s just like your car – you can avoid costly repairs and replacements by taking care of your vehicle with regular alignments and oil changes. Your commercial parking lot is no different; if you put in a small bit of time and effort on a regular basis, you can extend its life and avoid being hit with a large bill at once. A few important pieces of regular maintenance to perform for your parking lot include:

  • Repainting its marks when they fade.

  • Unclogging its drains, especially after large storms.

  • During the winter, spreading salt to avoid ice accumulation.

  • Repairing broken curbs.

  • Cleaning the parking lot regularly and checking for oil stains. Oil can make the asphalt soft, creating a risk for further damage.

  • Resealing the parking lot’s asphalt every few years.

One of the biggest ways a poorly maintained commercial parking lot can cost you is through premises liability claims. You are responsible for providing a safe environment for all visitors to your property, and that includes keeping the parking lot safe. An injury suffered from a trip in a pothole, a broken curb, or a collision caused by a poorly marked pathway can all leave you liable for the victim’s damages, which could be tens or even hundreds of thousands of dollars.

Call Marino Paving today to discuss your parking lot’s routine maintenance and get a work assessment based on its current condition.

The Value of Keeping Up Bank Parking Lots

You would assume that banks understand the value of a dollar – yet many bank parking lots seem to be vastly undervalued with little or no money being spent on ‘preventative maintenance’.

Just like a car or a house, a parking lot needs to ongoing preventative care, especially here in the Northeast with the large swings in temperature putting stress on paving.

And, of course, from a fiscal point of view, parking lots and sidewalks are usually the second largest capital expenditure for banks – and they will see an immediate return on their investment when their customers feel valued that they took the time and effort to make the surroundings as nice as possible.

Bank customers appreciate driving into a well-cared for parking lot with clear markings, and walking up to the front door on a smooth, level sidewalk. While a great looking landscape is good, there is also the safety factor. If your parking lot or sidewalks have large cracks in them, they pose a safety hazard – especially for ladies in high heels! Also, it is a good idea to check and make sure that your handicap parking stalls are ADA compliant.

Call Marino Paving today to get an assessment of your parking lot. Remember, regular maintenance will prolong the life of your parking lot and save you money in the long run!