First impressions matter. Whether you feel this is justified or not doesn’t matter – it’s the truth, and as a business owner, it’s in your best interest to put your company’s best face forward in order to win and keep clients.
When a prospective client first pulls up to your business, your parking lot is the first thing they experience. They don’t just see your parking lot first – they feel it. If it’s full or potholes or your pavement isn’t even, clients might infer that parking lot maintenance isn’t one of your priorities. And if you don’t care enough to properly maintain your parking lot, they might wonder what else you don’t prioritize at the company.
A few ways to use your parking lot to make a good impression on your clients include:
Cleaning the parking lot every day. In the fall, this might include removing fallen leaves. In the winter, it can mean having snow plowed away so the parking spots and path to your building are clear. It also involves cleaning trash left behind and washing oil stains off the asphalt. Not only will washing oil stains away improve the parking lot’s appearance, it will increase its longevity.
Landscaping in and around the parking lot. If you have trees or shrubs around the lot’s perimeter or on medians within it, take the time to prune them to keep them looking neat.
Repaint the lines on the asphalt as they fade. This way, there will be no confusion about where the spots and lanes within the parking lot are.
Fill all potholes and reseal the surface when necessary. A smooth surface is not only attractive, it’s more comfortable and safer for drivers and pedestrians.
For an initial assessment of your parking lot, call Marino Paving. We can help you make your parking lot look perfect.